Social Media Management:

• Oversee the company's presence on all social media platforms, including
  Facebook, Instagram, TikTok, and YouTube.
  Create, curate, and schedule engaging content tailored to each platform’s
  audience.
• Analyze social media performance metrics and adjust strategies to enhance
  engagement and reach.
• Plan and execute digital marketing campaigns across multiple channels,
  ensuring they align with business objectives.

Collaboration with Sales Team:

• Work closely with the sales team to align marketing campaigns with sales
  initiatives and promotional events.
• Assist in the planning and execution of digital content, ensuring that
  marketing materials and online promotions support the event objectives.
• Provide sales with relevant content and social media updates to enhance
  customer engagement during promotional activities.
• Gather feedback from the sales team on customer interactions to inform
  future marketing strategies.

Branding Initiatives Coordination:

• Develop and coordinate branding initiatives in collaboration with various
  branches and departments.
• Ensure that all marketing materials and campaigns reflect the company’s
  brand identity and messaging.
• Plan and execute brand awareness campaigns across digital platforms and
  physical events.
• Conduct regular audits of brand presence online to maintain consistency and
  adherence to brand guidelines.

Content Creation and Strategy:

• Develop concepts and implement a content strategy that resonates with the
  target audience and supports overall marketing goals.
• Collaborate with designers, and other creatives to produce visually appealing
  and informative content.

Data Analysis and Reporting:

• Utilize analytics tools to track the performance of digital marketing
  campaigns, social media engagement, and website traffic.
• Identify trends and areas for improvement based on data analysis to optimize
  future marketing efforts.

Market Research:

• Conduct market research to identify industry trends, competitor strategies,
  and customer preferences.
• Use research findings to inform marketing strategies and enhance the
  company’s competitive position.

Event Promotion:

• Promote company events and initiatives through digital channels, ensuring
  maximum visibility and participation.
• Coordinate with event planners to ensure that marketing materials and
  strategies align with event goals.